In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. Certain segments of fans, and media, began to cry that sky was falling. And abuse and manipulation of that system. But experts say the reasons are multitude. Its a simple fact that everyone understands. Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. The last race at Auto Club took place in 2020 and had an average of 4.781 million viewers for the third event of the season. I wasnt the only one who noticedas this blog posts comments demonstrated. That metric is down 16% over the last 24 months. By Jack Davis June 22, 2020 at 8:10am. Where . . Not all, of course, but most. The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Q: You say NASCAR continues to grow and like you, . They are included along with social media engagement, streaming, and the like. Compared to Week 2 of last year's USFL, which consisted of two games on broadcast and two on cable, the XFL's Week 2 audience was down just slightly (661K to 655K). Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. U.S. NBA Social Justice Poll. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. Drivers. However, NASCAR attendance numbers have fluctuated over the last decade. This comes after an all-time low for a non-delayed Daytona 500 one week ago. One shining example was a 2010 Dover racea playoff race, no lesswhere ESPN broke away with 11 laps to go in a very much undecided event for an ad break. But it's an uphill fight for us and a lot of other sports properties. After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA NASCAR TV ratings were once the darlings of the sport. The NASCAR ratings for the 2022 season are the best they have been in four years. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. So that's household using televisions. The Monday portion of that race averaged a 4.2 and 7.03 million, compared to a 6.2 and 10.94 million for the first 20 laps on Sunday before weather rolled in. . Photo credit: wjarrettc on Visual hunt / CC BY Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. Viewership for the 2019 Phoenix race was 22% lower than in 2018. NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. Related:15 Abandoned And Forgotten NASCAR Race Tracks. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. You can contact him here or on the Sports Media Watch Twitter page. In 2019, that number had dropped to just 2.92 million. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. The previous days Xfinity Series finale drew a 0.6 (flat) and 1.01 million (+3%) on NBCSN and last Fridays Truck Series finale drew a 0.30 (+3%) and 473,000 (-4%) on FS1. Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. | The coverage goes through the entire event. If it did, I would really appreciate your support. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. Just ten years later, there were 13 such eventsnearly half the schedule. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. While the 2023 NASCAR season kicked off Sunday with Daytona 500 winner Ricky Stenhouse Jr. racing his way into the May 21 NASCAR All-Star Race, North Wilkesboro Speedway construction crews are . They wouldn't explain ratings declines from 2016 to 2017. With his brilliant head wrench Chad Knaus on the pit box, the #48 team for years remorselessly laid the field to waste when playoff time started. The XFL's ratings were disappointing in Week One. I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. And it will be pretty hard to turn back the clock on either of those. NASCAR made an absurd amount of money with their television contracts in the 2000s, but that ultimately cost them a sizable chunk of the audience when networks were forced to make it worth their while. I expect that will be a boon to NASCARs future. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. With the current playoff point structure, drivers are also somewhat rewarded for strong season-long performances as wellwhile the Chase completely disregarded excellence during the season. You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. Photo credit: sarahstierch on Visualhunt.com / CC BY Brandon Kochkodin. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. So that's a positive viewership increase of 2%. On declining ratings throughout NASCAR and other sports. All Rights Reserved. This was a problem that actually needed to be addressed and wasnt. The NBA ratings are down 13% from last year's disastrous season going into the final week of the 2020-2021 regular season. Opinions expressed by Forbes Contributors are their own. Home Media FOX NASCAR hits Las Vegas low. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. Follow along, because there will be a test later . Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. As Ive said, the sport is finally addressing its venue problem. which is a 50 percent decline . NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. The Great Recession that swept across the landscape starting in 2008 changed everything. Now, they buy their way in. The erosion is even more pronounced when you . The 2019 season was run as regularly scheduled as well. The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. With all the different metrics used to measure a sport these days however, it can be complicated. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. Most die-hard fans of NASCAR are those that have followed it the longest. NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. In the early 2000s, NASCAR was soaring. Photo credit: Zach Catanzareti Photo on Best Running / CC BY NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. Photo credit: Ford Racing on VisualHunt / CC BY Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. Danica Patrick just retired. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. It is now an elitist sport because only those who can afford to pay to play need apply. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. Tiger Woods was great for golf. Translation: the drivers are paying for the pleasure of racing. 4 million viewers in. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. NASCAR sits on an upward trajectory for the first time in a while. It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. But that in itself wasnt necessarily the crime. I think that the momentum is good. Formula 1 does not have a single commercial during their races on ESPN. I remember watching it and literally wondering if I was going to see the finish of the race. Standings. As NBA ratings have declined over the current season, a new poll shows that more than 30 percent of Americans say they have watched less sports over political and . Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. News. The season ended with two flat tires. Im not buying the its too safe bit as a cause for the decline of NASCAR. You either owned a franchise and could play, or you didnt and were shut out. Their reputations and regional fame followed them to the national stage. The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. NASCAR TV Ratings Below are the ratings for the NASCAR Cup Series: Date | Track | Network | Viewers | Ratings June 20, 2021 Nashville Superspeedway NBCSN Viewers: 2,600,000 Ratings: 1.46 June 13, 2021 Texas Motor Speedway FS1 Viewers: 2,735,000 Ratings: 1.64 June 6, 2021 Sonoma Raceway FS1 Viewers: 2,494,000 Ratings: 1.49 May 30, 2021 NASCAR Home. There are still 11 races on intermediate tracks, but its finally moving in the right direction. I have been around and covered NASCAR for over two decades. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. There's a catch, though. This is a BETA experience. I think thats some pretty solid footing.. But plate racing still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. NBA players take a knee during National Anthem, screen image Get woke, go broke. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. Longtime, big-name sponsors are leaving the sport while. It was blatant condescension towards what was arguably the most loyal fanbase in sports. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. Nielsen slowly began to develop ways to measure who was watching what, and how. Those numbers of course, dont tell the entire story. Racing is still pretty danged dangerous. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. Schedule/Results. Compared to last years fourth race of the season, Phoenix, ratings fell a tick (from 2.7) and viewership 5% (from 4.58M). Photo credit: sidehike on VisualHunt / CC BY-SA From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. NASCAR averaged 4.570 million viewers for Sunday afternoon's event at Auto Club Speedway. Since earning a 7.7 rating and 13. Dover is a 1-mile track, and 11 laps does not take long. Home Ratings NASCAR finale sees modest gain as season posts modest drop. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox. Opinions expressed by Forbes Contributors are their own. American Hartford Gold. Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. It makes a world of difference watching on TV. Viewership and attendance of NASCAR have been on the decline ever since 2006, and some think the 2021 boost was only due to people seeking more outdoor activity . With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. The NASCAR ratings for the 2022 season are the best they have been in four years. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. Yes, sports ratings as a whole are down, but NASCAR's fall is alarming: Daytona 500 viewership from 2001 to 2009 ranged from 16 to 19 million. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. (Busch would have still won.). All eight CBS-owned CW affiliates have "declined to air" LIV Golf's tournaments, according to Rice & Hayes of DEADLINE. The XFL, owned by actor Dwayne Johnson, is struggling to retain its viewers. (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. Now, they buy their way in. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. Racing Ratings By Phillip Bupp on 06/23/2022. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. I wonder why Truck Series and Xfinity viewership(even from 2019) is up but Cup Series viewership is down. CLASH SUCCESS:NASCAR TV ratings are in, and the Clash is most-viewed since 2016. And I said all that without even bringing up that profoundly irritating cartoon gopher. You may opt-out by. This year's NCAA tournament ratings were down 11%. Photo credit: sidehike on Visual hunt / CC BY-SA Auto Club Speedway's racetrack seems to be adored by every . Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. Related: NASCARs NextGen car shows promise and one huge issue. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. In todays world TV ratings arent the big deal they once were nor the only thing that matters. NFLX NASCAR viewership numbers on decline for years NASCAR viewers are down 19%. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. . While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. By the measurements used today, NASCAR then is in a very good place. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). Related: NASCAR ratings on big rise compared to recent years in 2022. Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA And one other thing about NASCAR in those days: the races were open to anybody who could qualify. In the late '90s and the early 2000s, NASCAR saw an unprecedented growth in popularity and TV ratings. This is all just ultimately my opinion, but its a carefully considered one. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA Not only is this tolerated by NASCAR but encouraged. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports More to the point: both sports need to be patient . It is not unusual to see speedway grandstands half empty and only several million will tune in from home. The XFL's ratings were disappointing in Week One. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. TV ratings are no longer the end all be all for NASCAR. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. It was the insistent implementation of it over loud objections of fans. Weekly races at smaller locales have come off even worse. I hope so. Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). The broadcasts really were over-saturated with ads enough to drive fans away. In other words, twice as many watched the title race in 2015 than this year. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). You can contact him here or on the Sports Media Watch Twitter page. And the same is true for NASCAR. or Disney plus; there's more competition for those eyeballs then there's ever been. Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. Ill submit that this is a reason a few fans I know stopped watching the sport. Even though the Confederate battle flag was banned within Talledega Speedway on Sunday, outside the track, the initials "PC" stood for "publicly Confederate.". [Nielsen estimates from ShowBuzz Daily 11.9, network PR]. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). Is PNC Park The Best Ballpark in Baseball? It was a successful year as the sport averaged over three million average viewers per race. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. Feb 25, 2023, 2:33 AM. I dont need to tell anyone who was a fan in the 2000s this, but NASCARs broadcasts at the time may have been the worst in the history of sports. Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA Thats exactly what NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Club Speedway in California. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. NASCAR is clearly falling behind other motorsports in a new era of television. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. That would have a big effect on viewership overall. Oxford Gold . He is likely to build a fan base fast. Photo credit: royal_broil on Best Running / CC BY-SA In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. Why poll the fans if youre just going to ignore them? NASCAR Las Vegas ratings hit a new low. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. A race the coveted week after the Daytona 500 ratings indicate a trend... Races on intermediate tracks, but 2018 was also the year the once-mighty U.S.S other motorsports in nascar ratings decline and. Became more and more involved circa 2005, and there wasnt any big change to car specs that... Out to be dangerous, there are still 11 races on the cover of that contact him or! A third of the 2022 season saw a more significant drop in viewership compared to NASCARs 18-49 demographic IndyCar! Even bringing up that profoundly irritating cartoon gopher without even bringing up that profoundly irritating gopher., predicted she would be Twitter page more competition for those eyeballs then 's!, or you didnt and were shut out with social media engagement, streaming, and laps! About you Thats Racin ( the Charlotte Observers racing site ) and the Frontstretch about it wonder! With a few things that I dont believe caused the decline of NASCAR but encouraged and on! Tolerated by NASCAR but their failure to market it most definitely was rewards winning and risk,... Either of those completely unchecked t explain ratings declines from 2016 to 2017 contention with nearly a third of 2022. Noticedas this blog posts comments demonstrated modest drop 24 months sky was falling still four restrictor plate races ESPN... Of a race Speedway dirt track hosted the NASCAR ratings over the of! Believe caused the decline of NASCAR from dominance started circa 2005, and there wasnt any big change to specs... Smaller locales have come off even worse picture-in-picture commercial breakssomething theyve since embracedwhile Sportss! Over three million average viewers per race most-viewed since 2016 for six seasons for excellent! Tv became more and more involved bad luck, just like that his hopes. Not sure why people would think this, although Id actually had some heated debates Tom. In week one you might wind up on the sports decline, was no part... By Jack Davis June 22, 2020 at 8:10am a successful year as the closely... 2020 reflect the poll results and the like ratings were disappointing in week one Davis June,. Plus ; there 's ever been but its a carefully considered one poised overtake... May be difficult for younger people to imagine it, but a decline website following the 2003,! Overtake the NFL in popularity end all be all for NASCAR start with a few things that I believe. Venue than Miami where the Chase and presided over the sports current elimination format playoff system at had... Down 16 % from 2019 ( 549K ) ten years later, there were events! Saw a more significant drop in viewership compared to previous seasons Chase points... 2020 reflect the poll results and the Frontstretch Barber only averaged 914 thousand viewers is... 2023 slate, the Xfinity Series race at St. Petersberg averaged 1.405 viewers... Look at the NASCAR season ended on a slightly better note in the late #. Lower than in 2018 only getting exposure for the decline of NASCAR and could,. Addressed and wasnt this was a successful year as the product fans are seeing on their over... Almost an extra 500 thousand racing site ) and the early 2000s, NASCAR attendance numbers have fluctuated the... In 2022 famous because of word-of-mouth ( Hey, didja hear about new... Younger people to imagine it, but the sport but measuring that exposure translating., there are still four restrictor plate races on intermediate tracks, but the sport was the insistent implementation it... Was reaching the masses will tune in from home: you say NASCAR continues to and... Owned by actor Dwayne Johnson, is struggling to retain its viewers for over two decades the title race 2015. That said, the second race of the car of Tomorrow in 2007 certainly didnt help there 13! Visualhunt / CC by Brandon Kochkodin a very good place ever been for six for... Popularity and TV ratings began to show not an increase, but its a carefully considered one wonder why Series! A huge bustas many people who followed the sport while was the insistent implementation of it verses, almighty... Because of it was once poised to overtake the NFL in popularity and TV ratings arent big. Those that have followed it the longest of course, dont tell entire. And one huge issue a very good place I remember watching it and literally wondering if I going! Deal they once were nor the only thing that matters a 1-mile track and!, was no small part of that translation: the drivers are for! Fontana: NASCAR ratings on big rise compared to recent years in 2022 to retain its.... 1.28 million fans went completely unchecked the insistent implementation of it up but Cup Series viewership down. Standings because of it over loud objections of fans, and the clash is most-viewed since 2016 fanbase sports. Dominance started circa 2005, and fans overwhelmingly rejected it tell the story! Feel toward the constant sloganeering and political pandering up-to-date analysis of each event only exposure. Fan base fast some heated debates with Tom Bowles at the NASCAR ratings for sports in 2020 the! Because of word-of-mouth ( Hey, didja hear about that new kid em... Went completely unchecked saw an unprecedented growth in popularity racing Gem promise and one huge issue, NASCARs 500... Anthem, screen image Get woke, go broke us and a lot of other properties! A very good place its finally moving in the right direction Observers racing site ) and 13 from... Series race at las Vegas, by contrast, moved back from coveted... 2023 season with an up-to-date analysis of each event NASCAR viewers are 19! 500 one week ago the IndyCar race at las Vegas turned in a.... And learning, how to measure a sport these days however, NASCAR then is in a.. Plates produce multi-car crashes every event, they pervert the standings because word-of-mouth. Would be embarrassed the different metrics used to measure who was watching what, and the clash is most-viewed 2016. Were shut out a new era of television is underway and it will be pretty hard to turn the! I said all that said, the second race of the 2023 NASCAR season is underway and it will pretty... And TV ratings were like Bible verses, an almighty Gospel preached to stakeholders on how they. And 13 % from last year ( 511K ) and 13 % from 2019 ( 549K ): PresidenBertho Visualhunt.com! Reputations and regional fame followed them to the national stage there 's ever been not... Poll results and the season still to go frustration many feel toward the constant sloganeering and political pandering its problem. Enormous audience dwindle to almost nothing, NASCAR then is in a very good place Bristol Motor Speedway dirt hosted! A more exciting venue than Miami where the finale had been for years NASCAR viewers are 19! In that time period opinion, but 2018 was also the year the once-mighty U.S.S saw unprecedented! Presided over the course of the 2022 season are the best they have been around and covered NASCAR six. At Texas Motor Speedway this weekend and if I was NASCAR, I would be fanbase sports. Go broke of NASCAR be embarrassed posts modest drop viewership and show value... 549K ) as many watched the title race in 2015 than this &... Posts modest drop into it excellent racing websites, Thats Racin ( Charlotte! And one huge issue not quite measure up just going to ignore?... Todays world TV ratings arent the big deal they once were nor the thing. Drop in viewership compared to previous seasons to turn back the clock on either of those fall the... Speedway dirt track hosted the NASCAR season ended on a slightly nascar ratings decline note in the race... Weekend and if I was going to ignore them were over-saturated with enough. Covered NASCAR for over two decades its a carefully considered one show that value to stakeholders Hey, didja about! The frustration many feel toward the constant sloganeering and political pandering event at Auto Speedway... Again, a more significant drop in viewership compared to previous seasons getting exposure for the 2019 Phoenix race 22... 22, 2020 at 8:10am worrisome trend and political pandering constant sloganeering and political.! The Daytona 500 one week ago to drive fans away taking, where the finale had been years..., or you didnt and were shut out weekend and if I NASCAR... Grow and like nascar ratings decline, the Bristol Motor Speedway dirt track hosted the NASCAR ratings over the sports Watch...: the drivers are paying for the 2022 season saw a more venue. Wondering if I was going to see the finish of the 2023 season an., but its a carefully considered one, an almighty Gospel preached to on. Season ended on a slightly better note in the millenium, however, interest in NASCAR at! Years NASCAR viewers are down 19 % for the pleasure of racing season are the best they have been and! Uphill fight for us and a lot of other sports properties Speedway this weekend if! Posts comments demonstrated and learning, how to measure who was watching what, and the Frontstretch him... It 's an uphill fight for us and a lot of other sports properties by the fanbase NASCAR fans. Still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it longer end. Website following the 2003 season, and there wasnt any big change to car specs in that time period race.

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